Seo Company Dubai
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Search Engine Optimisation or Seo is basically building content that is search engine friendly. By ‘search engine friendly’ I mean that it is easily recognizable by search engines like Google, Bing etc.
We all would be familiar that when we enter the search term in Google, a list of results pop up, which are all relevant in some way or the other to what we were looking for. Now, who tells Google to pick the sites in that order to provide them to the person sitting in front of the screen? This is where Seo comes into picture.
Seo makes the webpage or the content easily recognisable by Google so that it is displayed as the search result for relevant search strings.
Seo services aim at increasing the traffic to a page or content using organic reach, that is without having to buy them. Organic traffic to pages can be generated using Seo and if done properly it can be a huge factor in the success of a business.
SEO Workflow :
Now, Seo is not just about keywords and ranking. It involves various other services as well, which helps is increasing the traffic organically. Some of them are explained below :
- Constant updating of the website : Since search engine picks websites based on their popularity and relevance, it becomes inevitable to update the website as often as possible. Outdated websites drive people away and in no time, the traffic falls and so does your business.
- Backlinks : Backlinks are links of your webpage in other sites. This drives a major portion of a website’s traffic even today. Search engines are built to identify backlinks of a particular website across the internet and add it to its ranking. More the backlinks, higher will be the website’s ranking in the indices of search engines.
- Content writing : Just as we mentioned earlier, for a website to have higher ranking, the content must be of high quality and relevance. Quality content will go a long way in establishing credentials not just among the customers, but also with search engine algorithms.
- Disaster management : Say your website accidentally steps on the wrong side of Google and hence gets penalised. Dealing with that and getting your website back on track is as important as optimising it.
- Adwords : Pay per click advertising is another important branch of SEO, where the advertiser is paid according to the traffic his webpage gets through a particular search engine. It also helps create, manage, analyse and strategies ad campaigns in various other social media platforms like Twitter, Facebook and LinkedIn.
- Website audit : To improve a website, it is important to know the status quo of the website. Hence website audit forms an integral part of SEO services.
- Search analysis : Any process needs to be measured and analysed to check its results. SEO is no different. Data driven reports and analysis makes the strategy transparent and gives scope for improving on it.
SEO Services Include :
Seo Services consist of series of activities within itself. Largely grouped into Onsite Seo and Offsite Seo. Let’s look at what goes into both Onsite and Offsite Seo.
- OnSite SEO Service :
- Meta Data Creation / Implementation
- Content Optimisation
- URL Optimisation
- Internal Link Optimisation
- Onsite Image Optimization
2. OffSite SEO Services :
- Google Maps Linking
- Image Distribution
- Video Creation
- Video Distribution
- Unique Article Writing
- Niche Article Distribution
- Niche Directory Submission
- Blog Links
- Forum Links
- Social Bookmarking
- HubPages, Weebly, Squidoo, Tumblr, Other UGC
- Reporting and Monitoring
Beyond the above Seo services, how does one track and measure the performance of the SEO strategy? There are ways to do that too.
It is very vital for a Seo company to understand the importance of measuring the success of an Seo Campaign through various tools and techniques available.
- Referral visits : People land on websites from three major sources- Direct navigation, other websites and search traffic. Direct navigation points to those who were looking exactly for this website and typed the URL on the search bar. Traffic from other websites are self-explanatory.These come from other related websites, clicked by viewers of that website. These are essentially the measure of curiosity among users. Search traffic visits are technically the users who are brought in by that particular search engine. These users, most probably, would have typed in a broad term and the engine would have provided the link of your webpage as search result.
- Analysis of search engine share : A simple analysis of the traffic derived from the three major search engines- Google, Bing and Yahoo, would give a picture of what helps and what doesn’t. This helps in further planning about the SEO activities and updations.
- Keyword analysis : Analyse the keywords that drove traffic to your website. Check the search engine results to see the maximum searched keyword, for which your website was shown as a result. Measure how many of such users clicked on the link and how many signed up as a member in your website. In short, analyse the conversion ratio.
- Email conversion analysis : Measure the number of visitors to the website based on marketing emails and signup forms.
Since Seo is becoming integral to the digital marketing sphere, there are obvious blunders to avoid, if one has to stay long in the top results of search engines.
- Avoid Spamming. At any cost, avoid spamming the visitor. Spamming is highly annoying to the user and would lead to the user to give negative rating to your website. This would in turn affect the popularity and relevance factors in your page ranking.
- Avoid redirecting. It is dangerous and annoying for users to be redirected to spam or malware websites which promise money or prizes.
- Keep updating your content. Up to date websites fare better when it comes to appealing to the public. Nobody likes outdated information on a website. People are looking for the newest and the most recent and hence give them that.
- Keep updating your code. This is very important because SEO functionalities of websites keep refining every moment. If you want your page to rank among the top results, make sure that your code is free from redundancies and errors.
Strive for a good and relevant domain name and great content. Although these are not the primary concern, a keyword-aligned domain name and an Seo optimised content will definitely pay off in bringing traffic to the website. Keep the content fresh and quirky to attract more viewers and keeping them engaged.
SEO Services Pricing and Cost :
Seo services are performed over a period of time and not as a once off service. This is because it takes time for search engines like Google, Yahoo and Bing to crawl and index a website. Also the competition is always increases and more and more sites try to get higher on Search Engine Ranking Pages. At Bluechip, we give a very cost effective and dynamic pricing module for search engine optimization. If you are based in Dubai give us a shout and we will visit you and give you the best price for Seo.
Some of our SEO services and pricing models are:
|Seo for Dental Clinics||Seo for Hair Salons|
|Seo for Hospitality||Seo for Restaurants|
|Seo for Schools||Seo for Jewelers|
|Seo for WordPress Website||Seo for e-Commerce Website|
- Monthly Billing Seo Package
- Quarterly Billing Seo Package
- Yearly Billing Seo Package
Bluechip is your trusted SEO Company Dubai:
Companies across UAE trust us because for over a decade Bluechip has been in the digital marketing space and have worked with many leading organisations.
- No fake promises / Guarantees
- Strictly White Hat SEO
- Accurate Reports and Analytics
- Experienced SEO Professionals
- Inhouse Team based in Dubai.
Get a Free Seo Consultation Today. Contact our offices nearest to you in Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah.