3 Tips to Build a Local Website’s Authority

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater consideration in […]

Link Building: Don’t Do These 10 Things

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a manual […]

How to Rank Inner Pages

On a recent Google Webmaster Hangout, John Mueller gave tips on how to fix a home page ranking for a keyword phrase when an internal page is the better page. Signals for Web Page to Rank over Home Page “You said Google’s algorithm doesn’t automatically favor the homepage ranking above other pages. What should we […]

10 of the Best Image Search Engines on the Web

These days,, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools, you’ll find it. That’s not all, though. Need to find a source for an image? Do a reverse image search. Want a high-res image to […]

Is SEO Really Complex or Are We Overcomplicating It?

In the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that content is original and all keywords are in their places, and that is basically it. However, things have changed. Today your SEO toolset is much broader and more complex. But is the current […]

Google My Business Profiles Will Display Product Catalogs on Desktop and Mobile

In an update to Google My Business profiles, product catalogs will now appear in desktop and mobile search results. Previously, product catalogs would only appear in mobile search results. Now we know this isn’t a mobile-only feature. Product catalogs are a fairly new addition to Google My Business pages, as they were first seen in use in October […]

Google Content Algorithms and Ranking Effects

Recent algorithm research focuses on understanding content and search queries. It maybe useful to consider how they might help to explain certain changes. The Difference Between RankBrain and Neural Matching These are official statements from Google on what RankBrain and Neural Matching are via tweets by Danny Sullivan (aka SearchLiaison). — RankBrain helps Google better relate pages […]

5 Split Testing Ideas for Your PPC Campaign

As PPC marketers, there are certain A/B tests we are always running. Landing page, ad and audience tests are all important. But if you have been regularly testing these items and are looking for new features and ideas for testing, look no further! Below is a list of less obvious PPC tests that you should try out. […]

How to Choose the Best Platform for a New Website

Web design and development may be the most in-demand, but under-serviced SEO product on the market. But why? It seems as though most businesses follow this formula: build a website first, worry about the SEO later. But as I’m sure most of us have seen, it’s difficult to give our clients the results they desire […]

4 Reasons Why Website Migrations Fail & How to Overcome Them

I’m sure you know by now that website migrations can be really tricky. They cause sweaty palms for many an SEO. I’ve managed 50+ website migrations myself, and I’ve been involved in some capacity in hundreds of them. I try to learn from every website migration to see how the next one can be done even […]