How to Choose the Best Platform for a New Website

Web design and development may be the most in-demand, but under-serviced SEO product on the market. But why? It seems as though most businesses follow this formula: build a website first, worry about the SEO later. But as I’m sure most of us have seen, it’s difficult to give our clients the results they desire […]

4 Reasons Why Website Migrations Fail & How to Overcome Them

I’m sure you know by now that website migrations can be really tricky. They cause sweaty palms for many an SEO. I’ve managed 50+ website migrations myself, and I’ve been involved in some capacity in hundreds of them. I try to learn from every website migration to see how the next one can be done even […]

Google March 2019 Update Theories on How to Fix

There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it. Is the March Core Update About Trust? There is no such thing at use at Google called trust. There’s […]

301 vs. 302 Redirects & SEO: The What, Why & How

301 vs. 302 redirects. Confused about which one to use? You’re not the only one. Even in 2019, website owners are unclear about which type of redirect is best for SEO. At its simplest, “a redirect is a way to send both users and search engines to a different URL from the one they originally requested.” You might […]

Website Rankings Down? Here Are 5 Things to Do

In 2012, most of the websites which was ranked in the top position for most of the terms that mattered to them. And then, overnight, their ranking and traffic dropped like a rock. Have you ever experienced this? If so, you know exactly how it feels. The initial shock is followed by the nervous feeling […]

How to Create Content for SEO Effectively

Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements. However, […]

Does Google Use Virtual Anchor Text for Ranking?

Google’s John Mueller recently answered a question about whether anchor text was still a ranking factor. Mueller’s answer focused on anchor text within your own site linking out to other pages internally and externally. Although he did affirm that Google uses anchor text, he didn’t say it in the context of a ranking factor for […]

The Rise of Tools: Pushing the Frontiers of SEO & Content

Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer of content quality, […]

Google Forgets to Announce a Major Change – SEO Community Disappointed

Google Forgets to Announce a Major Change – SEO Community Disappointed

Several years ago Google quietly stopped using the Rel=prev/next indexing signal. Google continued to encourage publishers to use the indexing signal.  Years later Google tweeted an announcement that the indexing signal was no longer in use. The SEO and publishing community responded with disappointment and confusion. What is the Rel=prev/next Indexing Signal? Rel=prev/next was an indexing signal […]

What Is PPC & How Paid Search Marketing Works

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. What is PPC? How does it work? And, most importantly, […]