The social infrastructure of any brand is as reliable as its SMM strategy. It is no secret that each social platform has its characteristics (both active and weak). Choosing the right combination of platforms for our content, we set a solid foundation for our future strategy.

# 1: Facebook – Giant among Giants

Despite the recent news that Facebook is now focusing more on organic reach, this social network still holds a considerable market share, with the highest rate of 1.35 billion active users per month. Of course, in Dubai, it is so popular, because the most advanced target audience in many subjects is located there.

Facebook is continually changing the ranking algorithm to motivate users to generate fresh and unique content. But not everything is lost for SMM marketers. A recent update to the algorithm has given that that the video content is rapidly growing on Facebook. Many brands, including Buzzfeed, have now focused their video content exclusively on Facebook, as its viral potential compared to YouTube is incomparably greater.

Although success on Facebook now more than ever depends on the amount of paid advertising, the most agile and conscious SMM marketers with engaging content can still reap the benefits of a massive audience of users on Facebook and almost all business owners are relying on the social media to increase their brand awareness and growing social networks.

# 2: LinkedIn – Smart Branding

Social media has long been working not only in the user market (B2C) or in the business market (B2B), but also the employee market (B2E). Advance companies use LinkedIn as a platform for branding themselves as a cool employer.

LinkedIn’s branding work allows companies to showcase their corporate culture to attract potential talent. At the same time, a share news feed (LinkedIn pulse) and Influencer’s influence program allow Fortune 500 startup leaders and executives to share their success stories. Moreover, their stories can often advertise the corporate culture of their company, which helps them succeed. For example, Google’s vice president of recruitment, Laszlo Bock, regularly writes to LinkedIn Influencer about the development of the recruiting market, human resources, etc., where he consistently highlights harmonious recruitment practices at Google.

# 3. Twitter – Real-time Communication

Twitter has long been a critical platform for communicating and receiving information in real-time, which can develop due to its brevity and the presence of hashtags. It is surprising, but with a few accurate tweets, you can bring your company’s twitter to be accessible, you need to get into the trend. Vivid examples of this success are the Google IO and the 2014 Oscars.

Also Check: 8 Simple Digital Strategies That Yield Big Results

# 4. Google+ – SEO blackmail

Despite the lack of popularity of Google + as a social network, its deep connection with the Google ranking algorithm makes this platform still worthy of your attention and investment. Search engine optimisation (SEO), which helps the presence on Google+ – one of the UTP (unique trading offers) of this social network.

Also, the power of Google+ gives its integration with Hangout and YouTube. Brands can now conduct a live video chat with fans and followers on Google+, and then easily export it all to YouTube.

# 5. Instagram – Mobile platform No. 1

Instagram is also a rapidly growing social media platform. Instagram pulled ahead and overtook Twitter by the number of active audience per month, and now it stands at third place in the world. The Instagram user is much more productive than on any other social network. On Instagram, you don’t need to write much if you don’t like only visual, content says pictures, videos, and info graphics can be to promote your business and products. It’s clear that for the most part fashionintas and women of fashion are sitting there, as well as another audience who loves to take pictures of themselves, but its influence on the SMM market cannot be ignored.