8 Simple Digital Strategies That Yield Big Results
If you want to have a good Digital Marketing plan, you have to consider these 7 services.
That your business should have a good Digital Marketing plan is no secret. But it is not something that can be done lightly, because what is at stake is your online reputation, the key to the survival of any business in these times. The secret of success is in the effort and the job well done. Therefore, we want to share with you this list with 7 essential services that a digital marketing companies in Dubai follow to improve your digital marketing plan and for any company to succeed online:
Web design and development:
We all know that anyone can create a website thanks to the resources offered by the internet. But is this a good option for your company? Flatly no. A corporate website is the letter of introduction of your business on the Internet and therefore must have a professional web design adapted to your corporate image. In addition, we must not forget that more and more users access the network through their mobile devices, so it is essential to have a responsive web that adapts to all screen formats. The saying goes, cheap is expensive and only SEO Expert UAE, using the right tools, can guarantee results that make your investment profitable.
“Content is king.” We have this phrase even in the soup in the world of online marketing, but it does not stop being a great truth. Blogs, newsletters, infographics, corporate videos, ebooks.. Consumers like quality content, useful and updated and that is what your company should offer them.
A blog is essential in any Digital Marketing plan, as it is the portal through which we can share valuable information for our target audience, thus increasing traffic to our website and improving our positioning. But maintaining a blog is hard work, which requires a lot of time and resources. If you do not have time to create content and feed your blog so that it is constantly updated, the best thing you can (and should) do is entrust it to professionals.
If you want your business to be successful, you need a powerful corporate identity with the personality that conveys a solid and coherent message. This is where graphic design comes into play. The way to get your customers to perceive what your company wants to convey is through colors, fonts and logo design. Because the image does count and your business deserves the best, it has professional graphic design services. Don’t play it!
Organic Search Engine Optimization:
Do you want to appear in the first results of Google but do not know how to do it? What you need is a good SEO (Search Engine Optimisation) strategy within your Digital Marketing plan. SEO includes all the modifications to be made on a web page (SEO on-page) or outside it (SEO off-page) so that it can appear prominently in search engines. There are many techniques that form it and Google constantly changes the rules of the game, which makes SEO a complex tool that only experts handle properly.
Google Adwords/ Pay Per Click:
The PPC (Pay per Click) is paid to advertise on search engines. Each search engine has its own advertising tool. In Dubai, 97% of searches are done through Google and that is why the tool that interests us is Google Adwords. Although the tool itself is not complicated to use, the truth is that managing and, above all, optimising campaigns is not an easy task and can raise many doubts. When investing in our company’s money, it is best to place a safe bet and put ourselves in the hands of professionals.
Social Media Optimisation:
If your customers are on social networks your company must also be in them. It’s that simple. Social networks allow you to interact and know what your audience demands and are very useful to communicate your products, strengthen your brand and more easily reach those users who can become customers. A good agency will take care of the entire process to integrate social networks into your company. From the design of profiles and the planning of the social media strategy to their management, all with the objective of converting followers into customers. What are you waiting for?
If your customers are on social networks your company must also be in them. It’s that simple
Analysis and Reports:
Offering services that provide reports and analytics on digital marketing will give your customers the figures they need to adjust their strategy, so that they focus on what really works.
There are marketing software platforms can produce a wide range of reports, but you’ll want to focus your analytics and reporting services to avoid overwhelming the customer with too much information.
As a business owner you just have to first identify how success is identified your business.
Does it mean attracting more traffic? Increase the participation of social networks? Double the number of registrations for a webinar?
This will help you identify the most important KPIs (performance indicators) and set specific goals based on those indicators. Thus, when the time comes to report, you will know exactly what information the client wants and needs to know.
The digital training is an investment with high returns for SMEs. The reality is that new technologies and online marketing constantly evolve at a speed of vertigo, so investing in digital training is investing in the future of your company. At bluechip digital, we are convinced of this and that is why we dedicate a large part of our time and effort to create training contents that provide value and are of interest to our community. And you, are you going to stay behind?