Branding By Bluechip Digital
A brand is essentially what customers “think about” when they hear your company’s name! it’s like a “mental image” that crops up when you hear any “word”.
A brand is the identity you carve out for yourself. It’s a space that you “claim” for your business amidst a digital and experience-led economy.
So, the essential question to ask here is, can a designer make a brand? He certainly can create the right logo, use right photos, and so on. But the thing to remember is simple – only an audience can create a brand, by the power of perceiving what you stand for.
A successful branding strategy requires a company to create a consistent voice, that resonates in all its marketing initiatives, and showcases the values and aims that a business stands for.
Brand building at the times of digital marketing is an all-comprehensive process. It requires a well-crafted branding strategy that incorporates it all; creation of a logo design, photography, print design, making use of the brand’s video and so on.
Let’s look at some of the most important facets of a branding strategy :
The journey from just a “name” to a “brand” that establishes authority, is the story we’re interested to create. We work with clients who can take solid and bold branding decisions to convey a strong-memorable branding experience for a client.
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