Photography By Bluechip Digital
A great photograph conveys a lot, and in the right spirit!
Corporate photography is billions dollar enterprise. And rightly so!
Just like other aspects of branding, photography plays a creative part by creating and conveying a distinct personality of your brand.
A photograph does speak louder than the words! And more so, when the idea is to carve out a brand’s identity in the market
Budgeting for a professional photographer is also crucial, if you wish to take the marketing campaign up a notch.
So, how does photography help your brand building campaign?
A warning :
Stock photos will hurt your brand’s image: Stock images are easy to find, and look professional. But humans are visual beings. And are capable of memorizing an image once they see it. It is fine to use the stock pics for blog posts, but using the same to showcase a brand’s image is not usually recommended.
Case Example: National Geographic is probably the loudest example of a popular photographic campaign. Just look at the cover, and you’ll notice a vibrant and in-motion killing shot of an animal or a distinct landscape. The photos are so consistent in their energy, and wildness, that you can pick a Nat Geo picture from a sea of 1000 others!
Branding is an all comprehensive term that includes diverse facets. And photography is one component of building a brand that’s probably most powerful.
So, when it comes to the photography, let an SEO optimized photograph do the talking part, and engage the audience in a compelling manner.
Meanwhile, you can focus on the other elements of brand building that need little more personal initiative from your end.
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