March 30, 2019
301 vs. 302 Redirects & SEO: The What, Why & How
301 vs. 302 redirects. Confused about which one to use? You’re not the only one. Even in 2019, website owners are unclear about which type of redirect is best for SEO. At its simplest, “a redirect is a way to send both users and search engines to a different URL from the one they originally requested.” You might […]
March 28, 2019
Website Rankings Down? Here Are 5 Things to Do
In 2012, most of the websites which was ranked in the top position for most of the terms that mattered to them. And then, overnight, their ranking and traffic dropped like a rock. Have you ever experienced this? If so, you know exactly how it feels. The initial shock is followed by the nervous feeling […]
March 27, 2019
How to Create Content for SEO Effectively
Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements. However, […]
March 26, 2019
Does Google Use Virtual Anchor Text for Ranking?
Google’s John Mueller recently answered a question about whether anchor text was still a ranking factor. Mueller’s answer focused on anchor text within your own site linking out to other pages internally and externally. Although he did affirm that Google uses anchor text, he didn’t say it in the context of a ranking factor for […]
March 25, 2019
The Rise of Tools: Pushing the Frontiers of SEO & Content
Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer of content quality, […]
March 24, 2019
Google Forgets to Announce a Major Change – SEO Community Disappointed
Several years ago Google quietly stopped using the Rel=prev/next indexing signal. Google continued to encourage publishers to use the indexing signal. Years later Google tweeted an announcement that the indexing signal was no longer in use. The SEO and publishing community responded with disappointment and confusion. What is the Rel=prev/next Indexing Signal? Rel=prev/next was an indexing signal […]
March 19, 2019
What Is PPC & How Paid Search Marketing Works
Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. What is PPC? How does it work? And, most importantly, […]
March 18, 2019
7 Powerful Benefits of Using PPC Advertising
Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. There are many compelling benefits of PPC advertising. Whether you’re trying […]
March 17, 2019
Google Released a Broad Core Search Algorithm
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. “Our guidance about such updates remains as we’ve covered before,” […]
March 16, 2019
Google Ads Will Recommend Which Columns to Add to Reports
Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is introducing a new “recommended columns” feature, which will highlight […]
