April 6, 2019
Google My Business Profiles Will Display Product Catalogs on Desktop and Mobile
In an update to Google My Business profiles, product catalogs will now appear in desktop and mobile search results. Previously, product catalogs would only appear in mobile search results. Now we know this isn’t a mobile-only feature. Product catalogs are a fairly new addition to Google My Business pages, as they were first seen in use in October […]
April 4, 2019
Google Content Algorithms and Ranking Effects
Recent algorithm research focuses on understanding content and search queries. It maybe useful to consider how they might help to explain certain changes. The Difference Between RankBrain and Neural Matching These are official statements from Google on what RankBrain and Neural Matching are via tweets by Danny Sullivan (aka SearchLiaison). — RankBrain helps Google better relate pages […]
April 2, 2019
How to Choose the Best Platform for a New Website
Web design and development may be the most in-demand, but under-serviced SEO product on the market. But why? It seems as though most businesses follow this formula: build a website first, worry about the SEO later. But as I’m sure most of us have seen, it’s difficult to give our clients the results they desire […]
March 31, 2019
Google March 2019 Update Theories on How to Fix
There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it. Is the March Core Update About Trust? There is no such thing at use at Google called trust. There’s […]
March 30, 2019
301 vs. 302 Redirects & SEO: The What, Why & How
301 vs. 302 redirects. Confused about which one to use? You’re not the only one. Even in 2019, website owners are unclear about which type of redirect is best for SEO. At its simplest, “a redirect is a way to send both users and search engines to a different URL from the one they originally requested.” You might […]
March 24, 2019
Google Forgets to Announce a Major Change – SEO Community Disappointed
Several years ago Google quietly stopped using the Rel=prev/next indexing signal. Google continued to encourage publishers to use the indexing signal. Years later Google tweeted an announcement that the indexing signal was no longer in use. The SEO and publishing community responded with disappointment and confusion. What is the Rel=prev/next Indexing Signal? Rel=prev/next was an indexing signal […]
March 17, 2019
Google Released a Broad Core Search Algorithm
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. “Our guidance about such updates remains as we’ve covered before,” […]
April 25, 2018
5 Ways to Bootstrap SEO When You’re on a Tight Budget
Congratulations on starting a new business! You’ve made the right decision. There’s a common myth that you need around a million dollars to kickstart your entrepreneurial journey. However, that’s simply not true. You can start your professional journey with as little as $100. Launching a business without VCs or investors may not suit traditional companies, […]
